Are you looking forward to some high performing content marketing tactics to boost your online presence? Well, we have just made the work easier for you.
Content marketing helps boost conversions because it enables you to communicate with your leads and consumers and to educate them. Not only are you working to create trust and partnerships, but by providing customers with the knowledge they need to make an informed buying decision, you are also encouraging conversions.
Blogging has remained one of the most sought-after methods for generating traffic for content marketers. You are probably busy producing content for your blog as a marketer, but are you really evaluating the effect of every article published? If your content pieces don’t attract the engagement you’re after, your content marketing efforts might go in vain. Taking a content writing course is definitely an add on. When consuming your material, the goal is for individuals to take action since action leads to conversions.
The reputation-building qualities of great content are one of the main advantages that really demonstrates the value of content marketing. In today’s busy digital marketplace, it is crucial that organizations collaborate with their leaders and clients to create confidence. Building confidence will help develop a positive brand image for your business.
You’ve undoubtedly learned a million times more about content marketing as well, but how much work do you actually put into yours? Are you using any tool you need to use? Check out and get motivated by these top content marketing tactics you “must use in your content marketing campaign.
Top 10 Content Marketing Tactics
1. Host Webinars
Two Hundred and Sixty registrations are collected from the average webinar. Now imagine if you deliver webinars every day, the amount of interaction you will see. Webinars are efficient content marketing tactics, whether you just want to endorse a product launch or illustrate a concept to your audience. Informational webinars also help increase your niche authority.
You can use email marketing to cultivate certain individuals once you have the email address of all registrants. Look at your most visited sites, Quora questions in your field, check what’s happening (Google Analytics will help you find out) to find content ideas for your webinar, and talk to customers.
If you’re worried about the time it takes to build and run a webinar, then don’t worry, the webinars are automated by software like ClickMeeting. All you need to do is upload recordings of your webinar, videos, calls-to-action, and determine your timeline for your automated webinar. The webinar flywheel of ClickMeeting will promote and run your presentations and export leads to your CRM automatically.
2. Enhance Your Authority and Expertise
Google recently published a Webmaster Central blog informing users about and what to do about the critical changes. Google clearly pointed out in this blog post the significance of following the guidelines on expertise, authority, and trustworthiness. This relates to anyone on websites who produces and publishes content.
To improve the expertise and authority of your website, you can earn high-authority website links. Partner with and ask influencers to share your content or request top influencers to contribute to your blog. On sites like iFluenz, you can find top influencers. There is no charge for the start of your proposal, and you only pay after influencers approve your proposal.
Have a bio at the end of the content and the author’s qualifications. Using links to credible sources to back up the statements you make regarding your material. Regularly update your site with appropriate and current information. Your content also needs to be optimized for your users and not for search engines. Offer the user intent more important than keywords.
3. Question-Based Headings
Everywhere, your headers show up. They are the first things people see while browsing and scanning search results through their social media. The use of question-based titles such as “how-to,” “why,” “what,” etc can help your site rank in Google’s organic search results as a featured snippet.
Snippets were featured in about 41 per cent of the questions. Not only does it boost site visits to get the content ranked as a featured snippet, but it also allows you to gain more natural backlinks. Around 10% of voice searches start off as real questions. The use of question-based titles and the use of featured snippets can boost your chances of voice search results showing.
To get question-focused content ideas, you can use a keyword analysis tool like Answer the Public. In comparison, you can look at the “People also ask” feature of Google and see the questions most often asked and create content about it.
4. Audience Segmentation
Many of the followers of your blog are not ready for buying, but others are. The interaction and conversion rate can be improved by segmenting and producing content that addresses the needs of future buyers at various stages of the purchasing cycle.
The stages of the buying cycle include awareness, analysis, and purchase. Your audience knows that they have a dilemma they need to address. This is the point at which the customer becomes conscious that the organization exists. Your customer gets to realize that their dilemma can be fixed with your offering, and they want to decide if you are the best choice out there. Then your audience is happy to purchase your offer.
Prospects have distinct perceptions about the sort of material they want to experience at various stages of the funnel. Informational material such as an instructional eBook, guide, or how-to videos is favoured by prospects at the knowledge level. Someone would choose product demonstrations or a free trial, or a free consultation at the purchase point.
By laying out multiple situations in which prospects become consumers and monitoring what behaviours they have done since their first encounter with you, the easiest way to figure out who is at which point of the funnel.
More than one direction of conversion would be open. By looking at how the leads have turned into clients in the past, you will identify a couple of the more successful routes.
5. Native Advertising
Native ads are an online marketing option in which the commercials imitate the look, sound, and work of the medium in which they appear in the newspapers. Promoting content through native advertisements offers its own collection of benefits. Native commercials do not appear like a sales pitch, so they are more effective. Native commercials earn 53% more views than conventional display advertising and will raise the intent to buy by 18%.
To promote your best content, you can utilize the power of native ads. To display your native ads, make sure to prepare content that resonates well with the platform you are using. The content should be funny and attractive in the case of Instagram, but if you’re promoting on LinkedIn, you need to prepare content that provides sensible and helpful advice.
6. Keep on Blogging
You need to consider adjusting your priorities whether you don’t have a blog, or if it’s fairly non-existent. Not only can a blog improve your SEO, but it will lend more authority to your name, build closer relationships with consumers, and bring more traffic to your website. And what do you have to lose? Check for popular blogs for who you can guest post for to help get more eyeballs on your posts, not only focus on your own blog either.
Content marketing is a changing landscape, and the approach to it must be continuously changed. Although blogging is a must, by providing other types of content in tandem, you need to build more value.
It will help you achieve popularity through producing insightful, visually attractive, and informative infographics or gifographics, exploiting video content marketing to its maximum extent and hosting informative and informative webinars with business opinion leaders as participants.
On a weekly basis, figure out what your audience needs to read and produce engaging, shareable content as per the research. A guest post on popular blogs for bloggers to gain more authority by content marketing.
7. Podcast Inclusion
In recent years, podcasts have been very popular, and today, they’re also one of the most popular developments in content marketing. They’re pretty convenient: not only because they’re insightful, but because when on the go, they encourage us to get updated. When taking walks, driving, and running on treadmills, people listen to podcasts. If you need anything to fall asleep, they’re pretty good too.
Literally, they can be about anything: entertainment, history, athletics, books, and perhaps most notably, businesses and their associated activities.
More and more corporations are making podcasts where they address what is happening in the field they are part of at the moment. The format is very attractive: they are stars with well-informed people sitting down and enjoying polite conversations on recent events and developments.
It can be very pricey to make a podcast because of high-quality recording facilities, but if you have a big fanbase, it pays off. You can still ask your readers and fans whether your podcast will impress them, and you can record a few to see if they do.
8. Don’t Underestimate Email Marketing
Never underestimate the impact of marketing through email. If people have subscribed to your emails, they would definitely want to hear from you. But, rather than just a barrage of promotional spiel, make sure to supply your contacts with valuable content. You will contact your customers with many different types of content, including giveaways, blog entries, e-books, event invitations, and exclusives.
Some content marketers have moved their attention to newer platforms like social media, but email still reliably outperforms other alternatives when it comes to returns. Email is now used by most people with Internet access, which means that it can be part of the marketing strategy that you make.
Think of adding lots of sign up tabs on your website in order to create your contact list. In order to create consumer trust, make sure you give your clients an opportunity to sign up to follow through.
Send your email list useful, shareable content, and don’t constantly hard sell to your customers. Also, put sign up forms visible on your website with examples as to why they should sign up. This will enhance the process and gain traction through marketing content.
Email marketing also encourages you to create a bond that content marketing seeks to accomplish. Unlike several other outlets, the viewers have assured you they want to hear what you have to say by opting for contact. Plus, email marketing lets you remind your clients, without being overly pushy, of what your business brings to the table.
9. Incorporate Social Media
The best way to show off your individuality and content is to use social media. For your posts, you need to be strategic and turn to various media networks. Discussions are perfect for social media and a way to communicate with your followers that is very stimulating. You can enter forums and groups that are important to your customers on Facebook to Linkedin and initiate discussions.
Since you only have limited characters to play with, Twitter is slightly different, but coordinated chats like using hashtags really help to increase awareness of your company. The premise is that when asking or answering any questions relevant to the subject of the conversation, you all hashtag the same topic. Dream of injecting your style when it comes to Instagram and Facebook and upload lots of fun photos to get the views, shares, and comments up.
Testimonials are another powerful content marketing tactics & have been around for about as long as business itself but they remain a powerful instrument for building faith and confidence. Customer success stories are a successful means of fostering empathy for future clients, showing them that their time and resources are more than worth the service. Ask them to review your service after you’ve interacted with a few customers, and then you can continue to feature such testimonials on your website. You will still learn from it and build on it in the future, even though you get bad feedback.
Content Marketing Tactics – Conclusion
In comparison to selling their goods directly, companies have already begun using content marketing to win consumer interest. By adopting the ten content marketing tactics addressed in this post, 2021 is the year you need to inspire your content marketing.
A keen artistic blogger, editor, content curator & marketer in various industries such as publishing houses, businesses, and non-profit organisations with around 5 years of experience in writing & communications. She is well versed in producing content for magazines, content for websites, technical posts, newsletters, press releases, blogs, descriptions of products, case studies, and content for digital marketing.