A digital marketing strategy that works have always changed over the years but honestly, the changes I have seen this past year are much more remarkable than I have ever seen before and that makes sense right mean 2020 through us all ton of shocks and we have had no choice but to adapt to it, so in this article, I going to share all the newest trends that have to gain popularity this year and what’s working particularly well in an epidemic year like this.
It’s far 2021 and a number of us have high hopes of what this year will deliver. But let’s be honest, it’s not going to take a lot to impress us after the year we all just had. So while it may feel like you made absolutely no progress in 2020 and spend most of your days working from home, a lot was happening in the digital domain.
It is now safe to say that digital marketing has long gone mainstream. nicely, that is exactly what I’m right here to share. So, here are ten digital marketing trends. You’ll want to look at it out for this year.
Top 10 Digital Marketing Trends to Follow
1. Artificial Intelligence
What is artificial intelligence? let’s look at these terms individually what do you understand by the term artificial well it can be anything that is made by humans that are not natural and what do you understand by intelligence is the ability to understand learn and think so what do we get when we combine this two artificial intelligence is an extensive area of computer science that makes machine like they have human intelligence the objective of artificial intelligence is to mimic the human brain and create a system that can function intelligently.
When comes to AI a robot is nothing more than a shell cover up what’s used to power the technology AI can reveal itself in many different ways if you have ever asked Alexa to order your food or browse Netflix movies suggestion you are interacting with AI without realizing it and that’s kind of the point ai is designed so you do not realize that there is a machine calling shots soon AI is expected a little artificial and a lot intelligent as AI becomes more intelligent it will take on the role of an intelligent worker while most of the large time-oriented tasks can be automated using AI we will still need human experts who maintain these synthetic Bots and works on the creative aspects of a job. AI is a boon that can assist optimize any job which means that as it is a combination of humans and AI.
Artificial intelligence (AI) is an extensive branch of computer science involved in constructing intelligent machines capable of doing jobs that typically require human intellect. AI is an interdisciplinary science with numerous approaches, but improvements in machine learning and profound learning are developing a paradigm shift in almost every sector of their technology market.
2. Voice Search
Voice search is one of the fastest-growing trends within SEO and digital marketing right now if you should optimize your online presence for voice search. You have to get things in place with your digital marketing. What those things are to be prepared for voice search there are specific things you can do. You should have a mobile-friendly website, second, your website should be good and you should have conversational content on your website.
3. Influencer Marketing
Influencer marketing in 2021 what can we expect to see in this industry. What are the changes that are going to be happening so that we can all be prepared for both influencers and brands?
(i) Numbers are not going to matter as much so what do I mean by this back in the day or at least a few years ago brands were new to influencer marketing they were still getting their feet wet and they were impressed these big followers and big you know vanity metrics that’s what we tend to call it on the brand side but I think brands are starting to realize more it’s really about finding an influencer whose audience matches the brands the more niche the better so like let me put in perspective if I had a product and I wanted someone to you know to work with an influencer to produce my product and to get it out there and promote it
I would probably be better off working with someone in a more specialized niche that does maybe product review that has dedicated channels or an audience that is interested in learning about products this would be a captivating audience right versus maybe someone who just has a lot of numbers but overall maybe their target audience or their audience of the influencers doesn’t match the brands we going to be seeing a big increase in the micro-influencers a big increase in the nano influencers.
Nano influencer is someone with under 10000 followers on social media. We consider micro-influencer to be around the 10000 follower rate, on any given platform and macro-influencers that may be 100000 to 500000, and then you have your celebrity influencer that is 500000 and above. people that are considered nano influencers, it’s almost just, they are well known in their little niches and their communities have, and they have influence.
(ii) Instagram is all about less focus on static posts. We are going to see a lot more sponsored reels, sponsored Instagram lives, brands working with influencers in different ways this trend can also be linked to the huge rise.
4. Content Marketing
Content marketing begins with identifying the consumer’s desires. After that, the facts may be offered in a variety of formats, together with information, video, white papers, e-books, infographics, email newsletters, case research, podcasts, how-to guides, query and answer articles, images, blogs.
Content material marketing is the approach of putting out content material and letting the content do your marketing for you. Any business can use this every single business out in the world from product to service to entrepreneur can use content marketing and should use content marketing. you may wonder how that works so in traditional marketing you would put your money into Facebook ads and your time into Facebook ads or google ads or put your time to print ads or billboards newspaper features and those have a direct correlation to who comes in and purchases from you that’s all kind of bundled into this whole traditional marketing thing but content marketing is you placed out quite a few free content material and it comes back to you with paid money.
Have you started planning the content marketing strategy for 2021 if not then begin brainstorming now? you can’t ignore the importance of content because the content is the king of entire marketing in the growth of any business.
These are content marketing trends that are going to happen in the digital space.
(i) Videos & Webinars – This trend of going to live on videos and webinars is going to increase in 2021. if you are a business owner, then webinars or videos can be a great way to communicate with your audience quickly.
(ii) Content Communities – They help companies to increase audience engagement and also provide a great platform for people to get some interesting content on one platform. he community gives new and established bloggers the chance to come back collectively and learn and collaborate. It also offers: networking opportunities webinar discounted books, tools, and events community downloads
(iii) Voice content strategy– it is important to optimize the content for voice search. Podcast will be more popular
Now you have an idea of the content marketing trends. you could put into effect them on your strategy.
e-commerce and we have seen that this year with the coronavirus pandemic how important it is for businesses to be online and have e-commerce websites where their customer can purchase from them we’ve additionally seen a whole lot of corporations which have completely shut down due to the fact they have been no longer capable of transition into e-commerce effectively and it means that if you are a business and you don’t have e-commerce capabilities in 2021 that’s going to be a massive problem because of the way that customers are shifting more and purchasing more online.
6. Social Media Marketing
You want to be aware about his social media marketing and how paramount social media is for organizations to establish believe with their customers due to the fact social media is all about now and there are so many new businesses out there is the saturation of any kind of industry that so many brands or businesses you need to find a way to target your customers effectively on social media and identify what types of content they are engaging with.
The servants digital marketing trend that you need to be aware of is SEO and SEO search engine optimization is greatly important for website to be found organically when people searching for them search engines but there are more important things that you need to be aware of such as page experience which includes things such as the loading speed of your website the the user experience people have on your website can they navigate through your website without any problems or issues and that’s something massively important because if their problems websites user experience all your page speed is way too slow people will just leave they’ll bounce and you will be losing out on many potential customers the other thing with SEO to know about as well is the search intent and user intent so within 2021 search engines like google are getting a smarter about identifying what the intent of the particular search is so you need to make sure your content or any piece of content that you write on your website make sure that you are matching that user intent so people will actually achieve the right purpose when they land on your website.
8. Viral Marketing
The digital marketing trends for 2021 is about viral marketing and we have seen just how effective viral marketing is with platforms that have allowed many content creators digital marketers and businesses alike to get a massive amount of exposure and reach on the platform that can provide opportunities for your business if you are targeting them but also I feel like these platforms you just need to experiment with yourself and see what works because viral marketing is more important nowadays and also viral marketing it’s not just platforms like tik to you have also got Facebook and Linkedin who have lots of ways to be able to sort of manipulating the algorithms in showing your post as trending so make sure you are using the right hashtag that you are connected to the right people that your getting the engagement and engagement is obviously what gets content to go viral so viral marketing is workable and something that you need to try and look into as part of digital marketing strategy in 2021
9. Marketing Automation
The newest digital marketing trend in 2021 is marketing automation. marketing automation demand for marketing automation has grown phenomenally the credit goes to its customer engaging capacity yet they are companies and start-up who are startled with its application and wondering why companies are adopting automation aggressively companies are incorporating automation to provide information to their customers which in helps them to make the right purchasing decision at the same time it boosts the operational efficiency of the company by 1. streamlining task 2. Automating information delivery 3.measuring ROI time and resource management automated tasks give extra time to the marketers to design market campaigns improves the overall process and eventually boosts overall revenue. marketing automation aligns marketing and sales goals application of marketing automation software is helping companies to achieve strategic goals and growth percentage lead generation.
10. Google Ads Smart Bidding Strategies
The newest digital marketing trend in google ads automated smart bidding strategies. No matter which campaign is created in google. Whether it is a display video, youtube video, or PPC search it requires different bidding strategies. It’s going to be more important in digital marketing in 2021.
When we write about the digital marketing trends in 2021 the question arises who decides these trends in the market. It is the customer in marketing. The customer is the king because the customer only decides what he wants and we are marketers who have to fulfil their demands.