Great social media does not appear anywhere. It’s not simply a few mentions and a smidgeon of evergreen material. Regrettably, there is no magical social media formula. Great social media is like any other marketing strategy: it’s meticulously designed, measured, maintained, and built on a solid foundation. You must keep up with the newest trends, methods, and social media marketing tools in order to deliver on your strategic goal.
Not to sound dramatic, but today’s digital marketers live and die by their tools. Marketers in the 21st century are expected to be in a million locations at once. Using the appropriate digital marketing tools means saving time and keeping our sanity, whether we’re delving through data or fine-tuning our social presence.
We set out to compile a list of social media marketing tools that are useful to marketers of all kinds and types. After all, no two marketing groups are alike. Whether you’re part of a small team or seeking enterprise-level digital marketing solutions, this comprehensive list has you covered.
Social media schedulers make it easier for us mortals to be active and engaged on social media, lightening our burden and allowing us to make a bigger impact. In terms of online brand promotion, social media is crucial. By correctly utilizing social media, you may lead thousands of people to your website.
When done correctly, social media marketing may help your company achieve exceptional success. To attract new audiences and increase interaction, you may develop and publish a range of quality material on social media sites. If you’re serious about getting your social channels in shape in 2021, you should add the following tools to your marketing toolset.
15 Must Have Social Media Marketing Tools for 2021
Creating social media material is an important aspect of the game. On Twitter, visual material receives three times the engagement of plain text, so having strong visual material may help you take it to the next level. You can simply make fascinating, amusing, and educational short movies to post on social media with Biteable.
Biteable is a gift for anybody who wants to make studio-quality videos fast without having to invest in expensive resources like film or sound recording equipment. It has a ton of free movie templates, footage, music, and animated scenarios.
Biteable was designed to be simple to use and one of the most affordable instruments of its kind on the market. The majority of features are available even with free accounts (and upgrading to Premium isn’t that expensive), so why not add a little more excitement and spark to your social media material by making some short, super-shareable videos?
Buffer started off as a Twitter scheduling tool. It now works with all of the main social networking networks, such as Facebook, Instagram, Pinterest, Linked In, and Google +. (for the one person who still uses it.) Buffer allows you to accomplish some very cool things:
- Add articles and material from the web to your Buffer queue or share stuff on the move with the Chrome extension.
- Shortens URLs you share automatically. You can link your Bitly accounts if you’re a Bitly user.
- Upload your own images and videos (or use ones pulled from the article you shared).
- To track the performance of your material, you may use advanced analytics.
- Create a publishing schedule to distribute your information throughout the day.
- Buffer allows you to respond to posts from within the app.
- Members of the team can be added.
Buffer, a social media dashboard, allows you to fill your social media feed with relevant and interesting material without having to spend half your time hooked into Facebook and Twitter.
Marketing requires much research. If you want to succeed and leave your competitors in the dust, you must first figure out what they’re doing and whether or not what you’re doing is working. Buzzsumo is a research tool that shows you how well your content is performing and who is sharing it.
When you sit down to produce content, you may feel like you’re on fire. Sometimes it’s like pulling teeth, and you’re simply glad you made a deadline. Although there is no way to ensure success, a tool like Buzzsumo can help you improve your chances.
The functionality of one of the most powerful research tools on the market includes:
- Find the most popular material on social media channels — input your own or someone else’s domain to discover what’s been posted on social media.
- Find influencers that are interested in a specific issue.
- Receive notifications based on keywords, brand names, links, author names, and domain names.
- Keep an eye on your competition and do an analysis based on their material.
- It may be used to find keywords and hot subjects that your target audience is interested in. It may be used to identify new posts to share or to look for content ideas based on what’s working well.
- And, if you’re willing to spend some money, Buzzsumo Pro is a formidable rival research tool.
Although social media advertising is essential for online success, the act of scheduling posts may not be the reason you get out of bed every morning. Even if you utilize a program to automate the process of blasting all of your channels at once, you must still manually enter the content and photos for each post. Re-promote the posts by rinsing and repeating the process.
Missinglettr automates the process of producing social content by harvesting the content of your blog articles and producing a year’s worth of social content for you: nine separate articles distributed across your social networks over the course of a year.
This means you can concentrate on producing long-form blog entries while someone else handles the creative aspect of social marketing and post scheduling, reducing your to-do list by one item.
Missinglettr offers some wonderful features that can lessen your work, including templates for content development, scheduling, and streamlining client approvals, as well as a custom URL shortener to export campaign assets so they may be utilized in subsequent marketing projects. You’ll even get a weekly report to keep track of your marketing efforts.
MeetEdgar is your handy automatic content manager. It’s a social media management solution that manages both re-sharing and optimizing your social traffic.
You can maintain your social channels supplied with postings and check-in from anywhere you are using your mobile by utilizing a browser plugin that connects to your Facebook, Twitter, and LinkedIn profiles.
MeetEdgar lets you plan content re-sharing and track traffic, all while increasing engagement and increasing the return on your digital assets.
You can enhance traffic and engagement by getting your evergreen material out there regularly. You won’t run out of regular postings with an automatic auto-refill queue. It also has a category-based scheduling tool that allows you to mix and match different sorts of content so your audience is never bored.
MeetEdgar also includes a URL shortener and in-app click monitoring, so you can keep track of your clicks.
Hootsuite is a free service that manages several social media accounts and consolidates them into a single dashboard in the chaotic world of social media.
Hootsuite, one of the most popular social media management platforms, provides for team collaboration as well as an approval procedure. You may assign tasks, design a social media calendar, and schedule updates in addition to seeing all of your comments and mentions in one spot.
You may take free online social media courses with Hootsuite Podium to improve your social media management abilities and understand the principles of social media marketing.
Beyond that, its products interface with Facebook, Twitter, Instagram, Google+, and YouTube, providing you a detailed overview of your data and allowing you to communicate with potential consumers.
Other community-based websites, such as Reddit, Tumblr, and Storify, may be integrated to assist collect even more feedback and consumer data.
Mention is a social listening tool that is incredibly detailed. Real-time monitoring of mentions of your brand, goods, or rivals.
Staying on top of the dialogue is simple: from inside the platform, you can reply to social media comments and mentions, and you can use Mention to locate relevant influencers for influencer marketing campaigns and monitor your competition.
Sumo offers a variety of traffic and social media tools to aid in the development of your marketing plan. The social shares function is the most useful for social media since it allows visitors to your site to easily share your material on social media and maintains track of the number of shares.
You may use this tool to create rules that will make managing your social media marketing empire a lot easier. Create rules that will take particular actions when certain events occur. For example, you may set up a rule such that every time you receive a Google notice for a certain alert, it is automatically added to a google doc so you can review everything at the end of the day.
These principles can help you streamline your process and emphasize and boost individual productivity by removing some of the manual back-and-forths.
Zapier is another service that facilitates automation and is comparable to IFTTT in several ways. One contributor did a good job of summarizing the significant distinctions. IFTTT is easy to use and is ideal for mild automation, but Zapier is ideal for companies looking to expand their automation capabilities. Many marketers utilize both for various jobs. Zapier works well with the majority of the tools on our list as an added benefit.
If you’re searching for some cool automation ideas, the Zapier team has a list of social media marketing hacks on how you can use Zapier to manage your social media accounts to get you started.
It might feel like you’re shooting in the dark when it comes to social media advertising. That’s where AdEspresso, the A/B testing king, comes in.
AdEspresso is a platform that offers real-time analysis of Facebook, Instagram, and Google advertisements. It takes the guesswork out of how your advertisements are doing with your target audiences based on your campaign name and targeting data.
You can design and manage advertisements for all three platforms in one location, then track which ones are working (and which aren’t) while your campaign is running. You try various photos, headlines, ad language, and other elements until you discover the ideal mix.
You may also keep your leads, contacts, and audiences synced with your Facebook Ad Account rather than manually synchronizing your Lead Ads into your CRM or email marketing.
Give AdEspresso a try this year if you want to remove the uncertainty out of a complicated system and streamline your efforts.
Bitly is a URL shortener that takes long URLs and compresses them into significantly shorter ones.
Original links are often difficult to remember and distribute, however short URLs look nicer and are simpler to remember.
What was the total number of leads you generated? How many sales were made as a result of your efforts? Is there any traffic? Every marketer aspires to hit the target and be able to demonstrate it. To collect the list of key indicators, make sure you’re utilizing the correct campaign monitoring tools.
Bitly will tell you who clicked on what, when, and where. Bitly is a sophisticated internet marketing tool that allows you to measure clicks, examine site referrals, and locate geographical places with the most clicks. It’s become so popular that Google has integrated it into their Google Campaign URL Builder, which allows you to shorten URLs and track campaign results.
Rebrandly is the most advanced link shortener for producing unique short URLs and branded links. There’s a link behind every piece of useful knowledge you provide on the internet. Each of those ties is beneficial to your business. You may put your brand on your links using Rebrandly.
Rebrandly has a number of unique features for marketers, including:
- UTM creator
- QR codes with editable destination URLs
- Link retargeting and traffic routing
- There are more than 50 app connectors.
- API (Application Programming Interface)
14. Sprout Social
The days of arranging a social media campaign for each platform are thankfully past. Sprout Social is an all-in-one social media management solution that includes capabilities for interaction, publishing, analytics, and team collaboration.
Making it easy to initiate, join, and monitor social discussions can boost participation. Quick reaction times will strengthen customer connections, and employing a variety of optimization tools will help you stay to your social marketing strategies.
Staying on top of social media marketing trends and keeping an eye on rivals is easy when you can interact and communicate with consumers and fans quickly and effortlessly. Internal data such as response time, the total number of answers, and mood may all be tracked.
Sprout also provides additional materials and help through conferences and webinars if you wish to further your expertise.
The purpose of generating content is for it to be seen by others. AddThis’s social share buttons are well-known, and they make it simple for your viewers to share your content on their preferred social network platforms. What’s the best part? It’s completely free.
You may connect to over 200 different social media platforms, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and others. The tools are totally customizable, allowing you to pick the style and color scheme that best fits your business.
The Smart Sorting tool also prioritizes the most current and most frequently utilized social media channels for readers. This can increase sharing by up to 20%!
For advertising your brand on social media networks, social media marketing tools are really important. These tools will assist you in creating content, automating posting, and increasing interaction.
To successfully advertise your brand on social media and monitor your ROI, use the top social media marketing tools outlined above. Even if you don’t have a large budget, you can boost your marketing game by using the free tools on this list.