Have you heard about the content is everything for your business? Yes, it has become a necessity for every brand, and content marketing is the heart of digital marketing campaigns. Behind every successful brand is relevant and valuable content that helps to connect the audience. The content marketing manager plays a vital role in any company.
Content marketing is a strategy that rotates around the publication, creation, and distribution of information to hit the audience and bring traffic all the time for your business. It is the work of a content marketing manager who supports the entire business and all online activities for the company’s website by publishing creative and authentic content. Before knowing about the roles and responsibilities of a content marketing manager, it is essential to know about content marketing’s importance and benefits.
Importance and Benefits of Content Marketing
Build visitor’s trust: the content marketing manager is expertise in this field and gains trust from online readers. The regular content posting authorized you in this field to catch clients.
Content marketing helps to create brand awareness. It increases traffic on your website and also helps to acquire the inbound links and wide exposure of your company.
Vital for Organic Search
Google crawls the quality based content website. When someone types the keyword or phrase on Google’s search bar, it shows the relevant website information to the user. When you create quality content and share it with an ideal client, the spammy sales also copy it. To control and stop this kind of activity Google penalized the copied content and your buyers come to your website to buy the products. So, it is advised here that do not copy the content and always publish the pure and unplagiarized content to catch the customers and for better results for organic search.
Generates Business Leads
It is well said that you can’t hinder the awareness and trust of the customer. If you are building the trust in your customer, it will convert into leads. Content marketing enables you to find your business by strangers through unique information. In short, we all need leads to sell and content marketing hugely helps us to reach our clients.
Catch Ideal Buyers
The niche helps to define your business and audience who take interest in your field, clicks on the landing page. The beauty of content marketing is that when you share your experience in front of users, they attract to your business.
By Leads Nurturing, it Converts More Online Visitors into Leads
The buyer’s journey has 3 types of stages like consideration, awareness, and decision. And don’t waste your effort. Beware to keep them travelling down your buyers on sales funnel by the unique content.
Visitors Also Share the Content on The Social Media Network
You are exceptional, just think and do your business content marketing will help you. But how? Try to give important information to the user and write uncommonly from others. It will help you to share your content with readers on social networks.
Provide the Reason in Front of Users so That They Come Again to Your Website
You can build a good relationship with users by giving proper and perfect information through your content. You can become a trusted resource and users come back to your site who know and trust in your brand.
Build Authority in the Industry
It is obvious that your target audience needs an answer and you must have to perform better rather than others. As an industry expert, you should focus on the content regularly that has to be posted. It will give your consumer’s trust who always visits your site and buys from you. It gives the authority in your field and your customer gives you regards also.
Build such expert content by which other sites will focus to build up the link and share what you want to inform in front of users. If the link building works for your site, it will get multiplied by 2, 5, or 100 times by your audience. The actual benefits of a backlink are to get the best rank of your website by the search engine.
For doing content marketing, it is also needed to publish your content on different types of platforms and of course, various formats give customers online. These are Photo essays, White papers, Live Q&As, Lookbooks, Emails, Infographics, Videos, Tools and templates, Interviews, Blog posts, Podcasts, Webinars & classes.
These all are the activities that are focused on by the digital marketing team. Do you want to know about the digital content marketing manager? It is very easy to know here. Sometimes you think that from which source the information gets updated and published recently on Google. It is not magic, it is dedicated work that is done by the digital content marketing manager. Here Skills Upgrader is discussing the content marketing manager job description that what he or she does.
What Are The Job Roles And Responsibilities Of The Content Marketing Manager?
Content marketing manager job description is very high class because the manager has the calibre to participate in different kinds of work and play a good role in an organization. The manager plays a role to manage the content marketing operation in an organization. And the entire success of content marketing initiatives. The content marketing manager has the responsibility to guide the strategy of content marketing and it’s ongoing planning. The day-to-day management of content creation, report, editing, results, and promotion is the duty of the manager.
The job responsibilities of Skill’s Upgrader’s content marketing manager is to achieve the target of carrying a successful business content marketing strategy through promoting and publishing the content. Without initial research, it is very difficult to create an effective content marketing plan and strategy. It helps the creator to understand the target audience and decide the types of content to cover the topic. It is the work of research and analysis about competitors.
The research includes:
- The tactics for Massaging and distributing, analyzing the competitor content.
- Identify the target audience and interest, demographic and online behaviour.
- Identify the business objective by facilitating an internal stakeholder’s interview.
- Best keyword research
- Define the perfect topic.
- Use content tools.
The Other Job Responsibilities of a Content Marketing Manager are as follows:
Prepare the Content Marketing Plan
After the research phase, the manager starts to work on various plans. It depends on the size of the company and the scope of offers. It is here required to explain the strategy and execution of the brand, business, or channels. Content marketing plans include:
- Specific goals
- Budget for staff
- Types of content
- Essential topics
- Channels to distribute
- Paid promotion
- Plan to execute content
Create the Editorial Calendar
It helps to align the publication and promotion of content with deadlines.
When you have prepared the content marketing plan, the best method to follow is only the editorial calendar. It means that when you are using the calendar to follow your work plan, you will gain the punctuality to complete your target and deliver the content at the right time.
The content marketing manager follows this rule for the content deadlines of content creation, promotion, and publication and also clarifies the entire team about the coming week or month’s plan.
Creation of Outstanding Content
After following the content plan the approval by stakeholders is essential. It is the responsibility of the content marketing manager to create the content. Also, the manager should dictate the production workflow and see the creativity of the entire team. It is very clear here that a content manager should have excellent writing and editing skills and also hold the responsibility of content that has to be finally published.
Also, the content marketing manager has the responsibility of researching and writing the content with images which are more powerful tactics to attract consumers. The format of content and meta information are also judged by the manager.
Create Content for Fast Crawling by Google with SEO
The error-free content when published online, will be not enough for the company because it requires the process of SEO which is an essential part of online marketing. The content marketing manager also knows search engine optimization so that the content should pop in Google’s first page on 1st rank.
Edit and Ensure the Style of the Content
The content marketing manager has the content writing skills to handle the team for managing content and the team should know editing and proofreading. It is very important to maintain the brand voice in the content. The content manager has also the responsibility to create a style guide for brand personality in the content. Also, the manager has the responsibility to see the grammar and punctuation preferences, writing style, skills to select images, and best SEO practice. It is also the major responsibility of the manager to make sure that content is edited and proofread before publication.
Method to Publish and Promote Content
The manager must go through the publishing and promoting of content after its approval in front of the right audience, right place, and at the right time. It is possible by manually or hiring the technical staff to publish the content through web CMS, social media automation tool, or email marketing. After getting published the content goes to predefined promotional cases and their execution.
Social media posts are a more engaging method and an effective way to speed up content production if you don’t have a large team. The content marketing manager must have the responsibility to integrate the content strategy with the rest campaigns and other channels for offline and online promotion both.
Performance of Content with Analysis & its Monitoring
The continuous monitoring and analysis of published information are necessary. It is part of the duty of the content marketing manager to watch every time the published content analyzes the next level of brand growth. It is the method of the future content marketing plan which ensures the company’s growth. The software of content analytics is also helpful to make this work laid on the line. It is also the responsibility of the content marketing manager to interpret the data, draw actionable summary, and interpret suggestions which are based on the analysis of content.
It is also necessary to monitor the audience engagement on your content and reply to the comment and ask questions. If the reader has given any suggestion, the manager has the responsibility to note it for future action and plan in content writing.
What Are The Skills And Experience As A Digital Content Marketing Manager?
As the whole world is going to become digitized in every field. It requires all-time fresh content to produce in front of the users to attract them. Here this is the skills of a content marketing manager who generally supports the entire team and as well as works perfectly for the unique content production as per the market needs. There are some skills and experiences which are required to become Skills Upgrader’s digital content marketing manager.
The aspirant should have 3-5 years of professional experience with 38% knowledge of social media marketing. Writing and editing skills are preferred. SEO knowledge is required with data analysis. Also, the candidate should have the skills of portfolio and assignment submission. The company also required research skills or experience. If any candidate has other marketing experience then he or she can also start to work from a junior position and it will be added further to become a digital content marketing manager. In academics, the webmasters are preferred or the bachelor’s degree is enough.
The content marketing manager post is very responsible for the organization’s growth and revenue. The manager has various responsibilities and he/she takes part in different types of roles in content marketing.
As a certified Content Writer & Content Marketer, Pratima shares her expertize through Digital Marketing Blogs that not only help professionals get insights into Digital Marketing but also guide them learn best practices of Content Writing, Search Engine Optimization, Social Media Markeing and Web Development. Writing blogs is something that she holds high for sharing her expertise.