How can a particular content target your audience? The prime answer for this is “through keywords”. It is so, very important for a content creator to look for keywords to create content and keyword research tools are absolute blessings in disguise.
Research on keywords can optimize the content according to the web requirements.
Why should we conduct keyword research at all as a part of content writing?
- Content creation and planning in the pre-writing and writing phase
- Is an important part of content marketing
- For strategizing other SEO parameters
Keyword research tools help in knowing and keywords you need for writing the content. It is one of the main SEO strategies that a content writer must follow.
Did you know that you can even estimate keywords using keyword research tools? You can use them to find low SEO difficulty keywords and a high search volume. Such keywords can be the target keywords in your content.
It helps in knowing what the audience wants and also, helps in getting a better ranking online. The better the online ranking is, the more popular will your website get.
So, let’s see the keyword research tools for SEO, which can help you score a better search engine rank.
What Are The Top 10 Keyword Research Tools For SEO?
1. Google Keyword Planner
It is a very basic and free keyword research tool. Also, efficient! From beginners to professionals all can rely on Google Keyword Planner.
You can find new keywords on it. It guides you in conducting the searches. So, it is user-friendly. You can type keywords and get to know the relevant keywords. It also offers you suggestions relevant to the specific keywords you search.
You can know the search volume month-wise to competition, highest to lowest bid through this keyword research tool. You can know the cost of targeting also.
2. Google Trends
This keyword research tool is also completely free. You can use current terms that trend instead of the ones that do not, using Google trends.
It gives us insights into the currently trending topic and the search amounts. You can also know the searches which were even trending in recent years. It can help people who collect data from past trends. You can even compare keywords.
It also has the “related queries” section that has terms related to your keywords. This tool helps you to search your keyword trends region-wise or country-wise. So, it is one of the best keyword research tools for current trends and comparisons.
It is one of the best competitor keyword research tools. You need to sign-up but it is the best in providing insights on keywords and SEO metrics.
It discovers keywords in a fraction of seconds. The database provides billions of search terms. Apart from Google, it has a coverage of search engines like Yahoo and Bing. You can access all the data from such search engines with Jaaxy.
It shows competition, search volume results, and potential traffic of keywords. The special feature of this is QSR. It stands for Quoted Search Result. The smaller its score, the more potential you get to rank better.
It is one of the keyword research tools that have different parameters based on which you can discover new keywords.
It shows you “SEO difficulty’’, “paid difficulty’’ along with search volume and pay per click. It also provides you with keyword ideas. Based on this, you can frame your broad match or long-tail keywords. This helps you target your audience with the right set of keywords. This way you can get organic traffic to your website.
Also, it allows making comparisons of multiple keywords. You can conduct comparison tests of keywords using Ubersuggest and use the trending ones in your content.
The free users can conduct three searches per day. You can also go for a premium option for more access.
You can do the keyword research according to the industry or niche you are in. It allows location-wise and industry-wise keyword research. It is one of the free keyword research tools that help you drive traffic to your website.
It shows you the search volume, CPC, and competition of the keywords. Such details help you plan the marketing campaign. You can download the list and further use it for planning your content using other SEO tools.
6. Answer The Public
Do you struggle with finding long-tail keywords? Then this is one of the keyword research tools you can rely on. You can also get many keyword ideas from “Answer The Public”. You can form the FAQ section on your website too using this tool.
It searches terms in the form of questions, prepositions, alphabetical and comparisons. You can download them in CSV format and use the list to enrich your content. You can also upgrade to a pro version for meeting more of your keyword SEO needs.
This is one of the best competitor keyword research tools for SEO. If you struggle in finding long-tail keywords, then this tool is the best for you.
Analyzing competitor keywords in your niche is a vital thing. You can know the current rankings and what is popular. Add them to your content and make your content rank better than ever. Not only that, you can even know the competition level of the keywords that you wish to target.
The free option has a limit of ten searches per day according to various types of keywords like the broad match, phrase match, etc.
This keyword research tool also allows knowing the regional and global search volume of the target keywords.
Looking for great keyword ideas? Then Soovle is one of the best keyword research tools that can generate lots of terms from just one keyword. It suggests terms from Google, Amazon, Youtube, Bing, Wikipedia, and Answers.
You can even save the suggestions from the “Saved Suggestions: feature. You can drag and drop the keywords and download them to a CSV file.
Soovle gives content creators a wide and basic idea of what terms to use that can make their content SEO friendly at the initial stages.
9. Keyword Everywhere
It is a tool that comes as a chrome extension. You can download the extension of “Keyword Everywhere”. It has multiple tools to find keywords.
As soon as you enable the extension, for any search you make on Google, it will show the CPC, search volume, and competition of that terms. Moreover, on the same page, it also shows you the “related keywords”. One of the most special features is “people also search for”.
It gives trend charts for the keywords and long-tail keyword ideas too. Such features in keyword research tools help content creators generate a lot of keywords from the seed keyword.
You can also access the paid version to get more search volume data and other advantages.
10. Ahrefs Keyword Explorer
You can get in-detail data of any term you would like to use. Ahrefs has a keyword research tool that generates ideas within a fraction of minutes.
You can select a search engine and get going to find new keywords. It shows the difficulty level of the keywords, and information right down below it on how many backlinks you would require to rank in the top searches.
It shows the information on pay per click, regional and global search volumes according to the search. It also shows the search volumes and trends of the keywords.
You can conduct multiple searches. It has different filters too. From low to high competition results and volume you get details on all such things. Also, you get reports on traffic numbers and direct your search intent accordingly.
It has a special feature “parent topic’’ that helps you target a generic topic using potential keywords. This helps you optimize your content and achieve good traffic on your website.
By now, you might have understood the importance of keyword research tools. The pros are many. Some of them are as follows.
- One gets a lot of keyword ideas to frame the content.
- Provides a wide database to fetch keywords.
- Gives information on search volume, CPC, SEO difficulty scores to analyze the keywords.
- Knowing the importance of using various kinds of keywords; generic to long-tail that emerge from a seed keyword.
- They help you build SEO-worthy content.
- Get organic traffic to your website.
- Get best rankings on SERPs creating SEO-friendly content.
- You get to know what trends and what does not, and use terms accordingly.
- Gauge the competition level of keywords.
- Help in understanding what your competitors are using to make optimize their content.
Keyword research is an important task to implement when you start writing content. Thus, it becomes inevitable to use keyword research tools for SEO purposes. It has the potential to boost digital marketing too. The more we concentrate on picking the important keywords, the better the content gets in the digital space.