Mobile is a handy device and it gives all the accessibility to search from the internet. This is a fast service due to which people like to surf on their mobile. It is very important to know here what are the ways to display several websites on mobile. This is only the responsive design that helps to display the website properly on mobile and it helps users to get information in the right way. It also helps you as a business owner to deal with clients after visiting the website. The information on it is purely true and people love and enjoy this device so much to get every type of information. One of the major parts is mobile commerce. What is it? How mobile commerce helps you in business? There are so many questions which you will know here and it has been declared that how mobile commerce helps you to get the online store.
Mobile commerce, which is also known as Mcommerce or m-commerce and is used on wireless handy devices such as tablets or mobile or cell phones. It conducts a commercial transaction from an online method. It includes purchasing and selling products, paying bills, online banking, etc. the use of Mcommerce is very wide and it is growing day by day.
Note: Mobile commerce has processed to increase the security issue and resolved it fast. Big brands or companies like Google have introduced several factors and include the increment of computing power on wireless handheld devices, a wide resolution about the security issue, and the proliferation of M-commerce applications.
What is the convenience of M-commerce?
The digital wallet has given a wide range of solutions for customers that make-in store purchases conveniently. Due to this reason mobile commerce is growing rapidly. It is also a factor that enables users to make purchases from different retailers. In this method, social media has also helped on a wide range of platforms and they have built the buy the button for the mobile platform. The users can also go to search for a wide range of products on mobile devices on social media platforms.
Note: The delivery of content over the wireless device becomes more secure, streamline, and scalable, digital commerce transactions are continuously climbing.
What are the different ways to improve mobile commerce?
The fast and quick loading web page gives the enhancement of more and more sales because it takes a few seconds to open and your customer never goes to visit other sites. If it takes more time to open, the consumer will get impatient and it may be possible that they deny buying your product. Mobile checkouts must give accessibility to enter payment information to the buyer. Also, it prefers the mobile wallet to eliminate the use of manual entry and reduce human error. It facilitates a smoother checkout experience.
About mobile web and mobile applications:
People usually use Google or social media platforms that promote the initiation of online shopping searches. Moreover, the browser tends towards driving more transactions rather than mobile applications. This is the reason that the consumer often pairs the combination of mobile websites and mobile applications to enhance the complete shopping experience.
About mobile commerce video and marketing:
Mobile applications are very helpful to demonstrate the features of products and generate more revenue. For example, when a broker of any sector sends video links that demonstrate the new mobile business applications gives the track to win or catch more clients.
8 key advantages of mobile commerce:
It provides easy store access:
The mobile commerce meaning is so wide and makes it easy to discover the product presents in the market by utilizing the wireless device. The customer requires to travel to the store to buy the needful items rather than buying the products online. Mobile commerce decreases effort and saves money and time. One can continuously get the updates and get delivery at the door.
It provides the best user experience :
User experience is related generally to e-commerce. But, people are most familiar with tablets and smartphones to surf the internet and buy products. This is the craze of mobile phones and many people in today’s market like to visit the website on their device. Also, customers share their enjoyment with their friends by purchasing their chosen product. They provide a request and advice in their community to buy your product also. Hence you can see the result of the smooth running of your mobile commerce website and get a better conversion rate and as well as income. To get a successful M-commerce business your mobile app should be fast, interactive, exclusive, and convenient.
It helps to create a new marketing channel:
With the advantage of mobile commerce, you will be able to build a new market channel and quickly sell your products to the end-users. It is also able to serve multiple functionalities like general information, a news feed, search features, product price, etc. it also helps to provide that information which you like to serve for your clients that can lie at their fingertips. It includes special promotions and sales. With the notification, you can become closer to your buyers with direct interaction. It helps to remind your customer about your new launches, products, and services.
It helps in location tracking and personalized information:
Location tracking is an essential procedure and it gives all the information and direction to locate the area to the customer. It is a great help of the customer for transportation service or to visit. Hence, your client when subscribing to your brand, you can easily send them the location-based notification. It helps to get an easy conversion.
It is also beneficial for traditional retail sales:
A big advantage of mobile commerce is that it assists the traditional retail sales and products get easy to access. It manually updated data and also it cluttered for everyone from staff to consumers for purchasing.
It also helps in cost reduction and productivity:
By reaching the customer fast with the mobile app you can easily reduce the marketing campaign expenses. The applications of mobile decrease the cost of paper newsletters, SMS messages, and brochures. It simplifies client communications by the utilization of secure, direct, and instant messages.
It helps to attract new customers:
It attracts new buyers who come to your online store and find appealing products. Mobile searches are the essential ways where consumers surf your website and reach the growth of rank position of the site and as well as the business.
It helps to generate a high range of ROI:
Word of mouth is a great tool when a customer needs to buy your product. The online medium is sometimes not user-friendly. But, if your website is mobile-friendly, you can do your business with ease and gain customer trust
Guide to clear the concept that what is mobile commerce:
One can say that mobile commerce is the future of e-commerce. But, now these days it is not a future, it becomes a specialized form of the search for products where people can buy from a store. The real mobile commerce meaning is that it has brought new digital services such as e-tickets, mobile banking, mobile contactless payment, mobile money transfer, etc.
The 3 different types of m-commerce are categorized into:
Mobile shopping: This is a platform of eCommerce via a mobile device. Online shopping is carried out by the mobile-optimized website, social media that allows the app purchase.
Mobile banking: The banking app is designed for mobile transactions and it is very similar to online banking. But, some transactions get limited or restricted after some attempts.
Mobile payments: It enables users to purchase by using a mobile device. It is a widespread transaction among people. There are various mobile payment options which include mobile transfer, mobile wallet, and in-app payments.
The pros and cons of mobile commerce:
- Convenient for users
- World’s largest exponential growth potential
- Provide a true omnichannel experience
- The large variety of payment options
- Target and reach the content in front of the right people at the right time.
- It requires continuous updates and optimizations
- It varies the payment option across the globe
- Increase the risk of fraud
- Stiff competition
The payment options on mobile:
Mobile wallets: It is also known as digital wallets. It has similar functions to the leather wallet. You can easily store the credit card details and use them to make online payments.
Contactless mobile payment: Mobile wallets are used to make in-store contactless payments. For example, Google pays Apple Pay or Samsung Pay.
Closed-loop mobile payment: It allows the customers to buy from a single agency via a mobile app. For example, retail and restaurant industries.
Money transfer: The person to person money transfer can be completed through various apps like Facebook messenger, Venmo, TransferWise, etc.
Some tips for effective mobile commerce:
You should get the point that how can your business get perfect by mobile commerce and keep customers stick to your online store. There are some ways:
- Choose the mobile web design or responsive design to fit your website on a mobile screen
- Improve the website page speed
- Consider creating the app
- Reduce the number of images files and its size for flexibility of the website
These are some of the tips which you can select for a good display of your website on mobile. The customer doesn’t want to stay for a long period. So, you can enhance the website experience and engagement of customers by such kinds of tips.
How is mobile commerce meaning different from e-commerce?
It is a fact that eCommerce and mobile commerce have similar goals for selling and buying products from the website. But they have some differences. Let’s look at them:
Mobility: e-commerce activities are conducted via Desktop and laptops over the internet. By this method, users have to look at the place for transactions. M-commerce gives the enhanced experience to make a transaction by mobile device anywhere at anyplace.
Reachability: Because of the increase of mobile users the M-commerce is getting a wide place among the users rather than e-commerce. It gives them opportunities to get more out of mobile commerce because of a wider audience.
Convenience transaction: people can do transactions from anywhere and access the internet for a long distance. It allows the transactions from a few taps. E-commerce takes time for the transaction and needs a special place that is uncomfortable for the user.
Security: In the case of e-commerce, people sometimes get afraid to give their card details due to hacking of transactions of money. The security of mobile commerce is a bit more extensive. Regular security measures like multi-level authentication and two-factor authentication.
These are some major differences but apart from that e-commerce needs internet accessibility and buying or selling of products is done by the use of the internet. On the other hand, m-commerce needs wireless connectivity and buying or selling of a product via a mobile phone. The platform used by e-commerce is the web store and the m-commerce use web store, web app, hybrid app, and native app. The E-commerce website is less costly as compared to the mobile commerce website. The mobile commerce website is very costly and it requires building a mobile app. E-commerce has a more complicated user interface and more functions available. The mobile commerce website has a simple usage and its all functions are simplified.
Mobile commerce has become a need and a demand for people. It has given a great platform for users to buy products from anywhere. It saves much time to visit general stores for shopping. And the best point is that you can access the online store on your mobile device from any place. The business or retailers by m-commerce is growing widely day by day. When you use social media platforms, especially Facebook on your mobile, you will see that many retailers are displaying their products on this platform. Here, it helps to grow their business. Mobile commerce also helps in this process to grow business.
As a certified Content Writer & Content Marketer, Pratima shares her expertize through Digital Marketing Blogs that not only help professionals get insights into Digital Marketing but also guide them learn best practices of Content Writing, Search Engine Optimization, Social Media Markeing and Web Development. Writing blogs is something that she holds high for sharing her expertise.